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What is ADAS? Never Worry About Devastating Collisions Again

Imagine a world where driving becomes not only safer but also smarter. A world where accidents are significantly reduced, thanks to cutting-edge technology that anticipates potential dangers and provides timely warnings.

In this article, you will:

  • Develop an understanding of what ADAS is and how it works
  • Unpack the importance of ADAS
  • Discover the top 5 benefits of ADAS for your fleet
  • Find out how Cartrack’s ADAS software can boost fleet safety, efficiency, and savings
  • Read about a Cartrack Kenya ADAS success story

ADAS: What it means and what it is

ADAS stands for Advanced Driver Assistance Systems. These systems are a collection of advanced digital technologies and features integrated into modern vehicles. These advanced technologies and features enhance driver safety by improving the driver's ability to react to dangers on the road to reduce minor and devastating accidents.

From the humble seatbelt to the familiar traffic lights and road lanes, the quest for safer roads has been relentless. Today, nearly all automobile collisions are caused by human error, fortunately, we can prevent this through ADAS through early warning and automated systems such as:

  • adaptive cruise control
  • lane departure warning
  • automatic emergency braking
  • blind-spot monitoring
  • pedestrian detection
  • parking assistance and more

Seemingly, the primary goal of ADAS is to prevent accidents, reduce the severity of collisions, and enhance overall road safety by alerting the driver to potential hazards, assisting in maintaining safe distances from other vehicles, monitoring lane positions, detecting and responding to obstacles, and providing assistance during parking manoeuvres.

According to the Insurance Institute for Highway Safety, forward collision warning systems cut front-to-rear crashes by 27%, rearview cameras reduce backing accidents by 17%, while automated rear braking decreases them by a secure 78% - all thanks to ADAS.

Let’s find out how it works.


How ADAS works: a simple explanation 

ADAS works by using camera-based sensors, intelligent algorithms, as well as artificial intelligence and machine learning to heighten drivers' awareness of their surroundings and enhance vehicle safety. These cutting-edge solutions consist of multiple chips known as systems on a chip (SoCs) to analyse data from the surrounding environment, such as road conditions and other vehicles, to provide real-time warnings and assistance.

To put it simply, here's how ADAS operates:

  • Sensors and Cameras: ADAS systems are equipped with sensors and cameras strategically placed around the vehicle. These sensors detect and gather data about the vehicle's surroundings, including other vehicles, pedestrians, road markings, and obstacles. For optimal visibility, these ADAS cameras are usually mounted inside the vehicle by the front windshield, behind the central rear-view mirror.
  • Data Processing: Data collected by the cameras and sensors is processed in real time by onboard computer systems. These systems analyse the data using predefined patterns and algorithms to identify potential risks or hazards.
  • Driver Assistance Features: Based on the analysed data, ADAS provides driver assistance features to enhance safety. These features include:

    - Forward Collision Warning: Alerts the driver if the vehicle is approaching another vehicle or obstacle too quickly, helping to prevent rear-end collisions.

    - Lane Departure Warning: Detects when the vehicle drifts out of its lane without signalling and alerts the driver to take corrective action.

    - Adaptive Cruise Control: Automatically adjusts the vehicle's speed to maintain a safe distance from the vehicle ahead, providing a more comfortable and controlled driving experience.

    - Blind Spot Detection: Warns the driver of vehicles in blind spots, reducing the risk of lane-change accidents.

    - Automatic Emergency Braking: Detects possible collisions and automatically applies the brakes to reduce the impact or avoid a collision altogether.
  • Audible and Visual Alerts: ADAS systems further provide audible or visual alerts to the driver through sound signals, dashboard displays, or heads-up displays. These alerts draw the driver's attention to potential dangers and prompt them to take appropriate action to prevent collisions.

What’s the importance of ADAS?

In today's fast-paced and technology-driven world, the automotive industry has witnessed remarkable advancements, transforming the way we drive and ensuring greater safety on the roads. With this, ADAS systems have become crucial in mitigating human errors, improving road safety, and shaping the future of vehicle and driver safety.

Let’s delve into the significant importance of ADAS:

  • Accident Prevention: With human error being a leading cause of accidents on the road, ADAS technologies, such as forward collision warning, lane departure warning, and automatic emergency braking, act as a safety net preventing devastating collisions.
  • Risk Mitigation: ADAS features play a crucial role in reducing or eliminating potential safety risks and their severity. By incorporating elements like blind spot detection, rearview cameras, and parking assist systems, drivers can overcome blind spots and navigate challenging manoeuvres with enhanced visibility. This reduces the likelihood of accidents caused by misjudgment or inadequate visibility.
  • Informed Decision Making: By providing drivers with real-time alerts about potential hazards, speed limits, and traffic conditions, ADAS becomes a valuable tool that empowers drivers to confidently make road safety choices. This reduces the chances of errors resulting from a lack of awareness or misinterpretation of the road.
  • Driver Assistance: In harsh weather conditions or low visibility scenarios, ADAS features like adaptive headlights, rain-sensing wipers, and traction control assist drivers in maintaining control and making the appropriate adjustments to minimise devastating collisions related to harsh weather conditions.
  • Safety Redundancy: Even the most attentive and experienced drivers can make errors or be momentarily distracted. As such, ADAS acts as a crucial backup system to compensate for human limitations and serves as an additional layer of safety by detecting and responding to potential dangers when human attention or reaction time falls short.

Overall, by mitigating human errors and providing critical assistance, ADAS technologies significantly contribute to reducing accidents, injuries, and fatalities on the road. They enhance the overall safety of your fleet by complementing human capabilities, making driving safer for everyone.


Top 5 benefits of ADAS for your fleet

ADAS integration has become increasingly vital in the fleet industry. This is due to its critical role in various other industries such as cold chain logistics, construction, rental and leasing, taxi services, and transportation and logistics. With the high accident statistics, ADAS is a necessary component for improving safety and efficiency in fleet operations.

Let’s unpack the top 5 benefits of ADAS for your fleet:

  1. Enhanced Safety: ADAS plays a crucial role in improving fleet safety by providing features that assist drivers in avoiding potential hazards and maintaining safe driving practices. This proactive approach significantly reduces the risk of accidents and promotes a culture of safety among drivers.
  2. Accident Reduction: Providing timely warnings and assistance to drivers by alerting them of potential road dangers, ADAS reduces the number of collisions. This results in lower costs associated with your fleet vehicle repairs, insurance claims, and potential injuries incurred by drivers as a result of accidents.
  3. Driver Training and Monitoring: Advanced ADAS features like fatigue detection identify and help you address risky driving behaviours within your fleet, promoting safer practices and reducing the chances of accidents caused by driver error. This ensures ongoing improvement in driver performance and overall fleet safety.
  4. Improved Fleet Efficiency: With ADAS features such as route optimization, real-time vehicle tracking, and predictive maintenance system, fleet operations can be streamlined and optimised, downtime can be reduced, and overall fleet performance can improve. This can result in increased productivity and profitability for fleet businesses.
  5. Cost Savings: The integration of ADAS in fleet operations translates into substantial cost savings. Fewer accidents thanks to ADAS, result in reduced expenses for vehicle repairs, insurance premiums, and liability claims. Moreover, ADAS features like adaptive cruise control contribute to improved fuel efficiency, reducing fuel consumption and expenses over time.

Although this is an impressive list of benefits, there's just one catch: only top-notch ADAS can make them happen.

Cartrack ADAS for fleet efficiency, safety and cost savings

Introducing Cartrack's ADAS, a cutting-edge solution that prioritises driver and fleet safety. Our ADAS analyses both internal (in-cabin) and external (road) driving environments to deliver unparalleled protection by:

  1. Detecting and informing drivers of any potential threats.
  2. Sending real-time audible alerts when high-risk behaviour is detected and capturing footage of the event and uploading it to the cloud.
  3. Alerting fleet managers and admin of any risk events and granting them access to the footage for effective training.

With our cutting-edge features, Cartrack ADAS cameras help fleets become more efficient, safer, and more cost-effective:

  • AI and Live-stream Technology:

    Use our AI-powered and live-stream internal or external cameras to safeguard your drivers, fleet, and precious cargo in real time. By providing a comprehensive view of your fleet operations, these cameras enhance efficiency by enabling proactive decision-making, optimising routes, and reducing downtime from potential collisions. This technology ensures the safety of your fleet by detecting potential risks and allowing for immediate intervention. Moreover, by minimising accidents and damages, they lead to significant cost savings in terms of vehicle repairs, insurance premiums, and legal liabilities.
  • Front Collision Warning:

    Our ADAS cameras diligently monitor the distance between vehicles, providing your fleet drivers with timely alerts to prevent rear-end collisions and bumper disasters. This proactive safety measure not only protects drivers’ lives but also prevents costly accidents, vehicle downtime, and subsequent repair expenses. By avoiding such incidents, your fleet efficiency is improved through uninterrupted operations and reduced downtime, thus resulting in significant savings.
  • Smoking Detection:

    Say goodbye to driving and smoking. Our DMS (driver monitoring system) camera instantly identifies smoking incidents, triggering immediate alerts. By addressing this risky behaviour, it ensures a focused and attentive driving environment, enhancing safety for both the driver and other road users. By eliminating this distraction, you can improve fleet efficiency and reduce the likelihood of accidents, vehicle damage, and associated costs. Additionally, it promotes a positive image for your fleet and reduces potential legal and reputational risks.
  • Distracted or Fatigued Driving Detection:

    Our advanced cameras keep a watchful eye on the driver's head and eye movements to detect any distracted or fatigued behaviour such as yawning. If their attention strays from the road, it sends out in-cabin voice alerts, helping prevent accidents caused by distraction or fatigue. By proactively addressing distracted or fatigued driving, these cameras enhance safety by reducing the risk of accidents and injuries. This improves fleet efficiency by maintaining uninterrupted operations, and minimising delays caused by accidents or driver exhaustion. It also leads to substantial cost savings through reduced vehicle downtime, insurance claims, and potential legal liabilities.
  • Mobile Phone Use Detection:

    With incredible precision, our AI camera detects whether a driver is talking on their mobile phone by ear instead of via a Bluetooth handset. By discouraging handheld mobile phone use, it enhances safety by minimising distractions and promoting better driver focus. Thus reducing the risk of accidents, and improving both the safety of your fleet and other road users. Additionally, this promotes safe driving practices and increases fleet efficiency by reducing delays and enhancing overall operational productivity.
  • Camera-Covering Detection:

    No hiding. If a driver attempts to obstruct visibility by covering the camera, our system promptly alerts the fleet manager. By maintaining transparency and preventing camera tampering, this ADAS feature enhances safety by ensuring that monitoring and surveillance capabilities are not compromised. It further promotes fleet efficiency by discouraging unauthorised actions and behaviours, minimising potential risks, and preventing unnecessary accidents or incidents. By avoiding such incidents, fleet managers can save costs associated with accidents, vehicle damage, and legal complications, leading to substantial savings in the long run.

    You might be questioning the effectiveness and impact of these features on your fleet. Perhaps you're wondering if they are truly necessary. Allow me to share a compelling real-life story that delves into the transformative power of these capabilities.


Case Study: A Cartrack ADAS success story

Namdeb is a diamond-mining company that performs land-based prospecting (exploration), mining, and rehabilitation operations and services for (its subsidiary) Namdeb Holdings. Today, Namdeb monitors the utilisation and ensures the safety of over 416 vehicles (LDVs, crawlers, and buses), thanks to Cartrack’s ADAS cameras.

Challenge: Given the nature of the mining industry and the high potential for safety hazards that lead to worker accidents, injuries, and fatalities, Namdeb needed advanced driver-assistance systems (ADAS) to assist them in managing driver behaviour and safety, and monitor the utilisation of all fleet assets.

Solutions: To mitigate driver and safety risks, Namdeb implemented a comprehensive solution from Cartrack. ADAS cameras were installed in their fleet vehicles, enabling effective monitoring and detection of risky driving behaviours such as smoking, cell phone use, and fatigue. These cameras instantly send audible alerts to drivers in real time, allowing them to rectify their actions and prevent collisions. To further enhance safety measures, Cartrack's Driver ID tags were implemented to monitor driver identities and prevent unauthorised use of vehicles and machinery. Additionally, a hand-held in-cab breathalyser detects alcohol and prevents drivers from starting their vehicles if they are under the influence.

Results: As a result of Cartrack ADAS cameras, Namdeb's fleet now boasts alert and focused drivers, ensuring peak performance 24/7. With the ability to enforce authorised and sober drivers only, fleet and driver safety has skyrocketed. Additionally, the company maintains a finely-tuned fleet, avoiding both underutilization and overutilization, operating seamlessly in designated mines with top-notch safety measures in place.

Say hello to better safety, saving and efficiency with Cartrack ADAS

Don’t miss out on the opportunity to revolutionise your fleet with better safety, efficiency and savings. Click here, and get a free demo today.

Want to cultivate a safety-first culture in your fleet? Read about ADAS and how it can boost your fleet’s safety, efficiency, and profits.